From naming to concept development, LBLM worked with the client and their team to define and develop the world first totally eco-luxe, glamorously green, zero carbon footprint resort and residential complex.

In the premiere edition of Forbes Life, the ad was placed inside-front-cover ­ with the CEO of the company, Kimberly DeLape later being invited to the Forbes CEO conference as a result. In addition to winning multiple awards, Kimberly was further recognized as one of America¹s rising female CEOs.

Although eco-conscious luxury remained the premise of the project, whimsy and fun were not ignored. The legend of the Emerald Monkey was created as a way of building a connection with the location/culture and the romance of an island retreat.