Raymond Alexander Nadeau is an internationally celebrated, award-winning Marketing Professional, Creative Director, Innovator, Copywriter, Strategist, Trend Authority, Branding Expert, Published Author, Experiential Marketing Advocate/Director and Print, Web and Television Journalist and Director with a record of success spanning multiple categories, countries and disciplines. He is best known for his groundbreaking work in beauty and fashion industries - although he has also worked extensively in other categories, notably hospitality, entertainment and spirits.
Nadeau is a highly popular industry speaker focusing on the evolution of media,cultural trends and brand ethics. His award-winning, best-selling first book "Living Brands, Collaboration + Innovation = Customer Fascination", published by McGraw- Hill, has created a new 21st century model of ethical brand-to-consumer dialogue impacting advertising, marketing and all aspects of brand experience, product/brand development and, ultimately, consumer empowerment in tandem with corporate responsibility.
He works both independently and as the Founder and Co-Creative Director of LBLM (Living Brands, Living Media Communications). He is also creatively represented by L- Artists in New York and Milan as well as independently working freelance for renowned branding and advertising agencies located on three continents.Nadeau is the official U.S. copywriter for Paris-based, Brune Advertising, working on, among other brands, Astor Cosmetics, endorsed by renowned celebrity/model Heidi Klum.
Nadeau is the former Vice President of New Ideas, Global Creative Director for beauty and fragrance giant, Coty Inc.,- consisting of Coty Beauty and Coty Prestige - formerly known as the Lancaster Group. Coty Inc. is the world's largest perfume manufacturer and a major cosmetics industry powerhouse. Nadeau has helped shape brand Identities, product concepts and both off and on-line advertising and branding strategies for beauty, fashion andmore traditional brands. Among others, he has worked with adidas (yes, it's supposed to be lower case), Nautica,, Celine Dion, Jennifer Lopez, Marc Jacobs, Kenneth Cole, Baby Phat, Jil Sander, Isabella Rossellini, Reese Witherspoon, Redken N.Y.C.,Sally Hansen, Vivienne Westwood, Chopard, Izod, Timberland, NASA (yes NASA), Benedictine Heritage, Arrow, Calvin Klein, Rock Scene for TommyHilfiger (broad concept and brand extensions), The Emerald Monkey Eco-Luxe Resort in Panama, Limited Too, Bath and Body Works, Avon, Estee Lauder, Johnson and Johnson, Samsung, Amazon, Volkswagen, The Walt Disney Companies, Sony Music, Warner Brothers, Smirnoff Vodka, Jose Cuervo Tequila and Ketel One Vodka.
Recent work celebrates the re-launch, re-branding and advertising for the iconic Fiorucci fashion brand including the opening of its first new store in Hong Kong. He has also participated in the recent launch of Decades Denim and isworking with the collaborative effort between the Tuscan government and local manufacturers' collective known as 100% Italian to produce an array of luxury branded leather goods and a showroom/cultural center, T-Project, which opened in September 2011.
As a part of Brand Visionaries, he influenced the naming and concept of Gucci's highly successful, "Guilty" franchise. Nadeau lead expansion in 18 European countries for Redken, NYC and is currently creating the first concept store and line of related products for Nkhensani Nkosi, the force behind Stoned Cherrie, Africa's most popular, homegrown luxury lifestyle brand. Stoned Cherrie and Volvo co-branded in Junef 2011, propelling the brand's awareness outside of Africa.
Nadeau's groundbreaking Living Brands, Living Media strategy has been profiled in Brandweek, W, Adweek, WWD, The New York Times and on CNN as well as via numerous Australian, European and Indian media.
Perhaps Nadeau's most recognized campaign was created in tandem with ARROW, a division of the Phillips Van-Heusen Corporation; he was senior writer and Co-Creative Director working on the integrated, international, multi-platform advertising effort in support of the Save Ellis Island Organization and theU.S. National Parks Department. He has also worked with Invista, to redefine Lycra, the fiber, as a body-shaping brand.
Nadeau has also served as Volunteer Creative Director for DKMS Americas, the world's largest bone marrow database dedicated to addressing Lymphoma and other forms of blood cancer. Nadeau is a regular contributor to on-line magazines and also works as a journalist for publications such as 2-Magazine, SpaAsia, SpaArabia, Ageless Republic, Traversing the Orient, the London-based B2B agency, GDR, Global Design Registry, publishers of the Trends and Design Report as well as the internationally renowned Video Fashion Network. In 2012, Nadeau contributed a series of five articles evaluating male skin care to About.com, a subsidiary of The New York Times.
Nadeau was the former host of Living Brands on Turner Media's (The Media Group's), Beauty and Fashion network as well as having written a regularly featured style column for www.boomj.com the first-of-its-kind social media network dedicated to active babyboomers. He also authored a spa/wellness column on www.ahealthygreenhome.com. His featured interviews with business thought leaders can be found on his blog and regular expert column on the Emmy-Award-Winning on-line magazine, www.Sribemedia.org. Nadeau previously served on the Board of Directors of the acclaimed Sputnik Observatory, an on-line, non-profit repository of contemporary culture. He has also worked with Sputnik Entertainment Inc., the ideation and renowned innovation and ideation organization, founded by the authors of the groundbreaking book, "Street Trends."
Nadeau has also contributed to a book on retail architecture, "Best Ugly", by architects and designers, AvroKo, published by Prentice Hall in 2008. He iscurrently also working as an executive producer and script consultant for an up-coming feature film, Satisfaction, as well as working on his next novel a not-so-fictional expose of life inside the colorful worlds of cosmetics, fashion and advertising. Be warned Nadeau is watching.
In January of 2011, Nadeau was appointed as advisor to African Fashion Weeks, New York, Paris, Berlin and Milan. Nadeau was recently the key note speaker at the Pan-Asian LOHAS Association's marketing symposium in Singapore - addressing the implications of green marketing - from both global and Asia-specific perspectives, particularly as they relate to differences in the usage/impact of various modes of social media across Asia.
After last year's launch of BollyDoll, the first Indian fusion fashion brand based on characters derived from Hindu philosophy - first on QVC and soon to be launched at all Macy's stores, Nadeau has been invited to be a keynote speak in Goa, India this fall to address the impact of wellness and "meaning" as it relates to the future of marketing. In addition, after having served as the Creative Director of North Carolina State University's Art2Wear fashion show, a College of Art and Design production, in 2011, Nadeau has been appointed a Professor of the Practice at NCSU.
212 737 2018
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